Sensors Personas
Integrates user behavior and business data to build a systematic user tag library and draw user profiles to power your targeted marketing campaign more effectively.
What Sensors Personas Solves
Data Department / Technology Department
- Save labor cost (manual script writing) on tag production and maintenance
- Accumulate assets on tags and user profile, enable business staffs to use upon demand
- Unify tag management specifications and quantify tag quality tracking
Business Operations Department
- Enhance user behavior tags to build user profile and precision marketing system
- Acquire tag groups in real-time and practice precision marketing scheme sufficiently
- Produce and maintain tags independently and iterate marketing strategies flexibly
Typical Business Applications of Sensors Personas
Build an User Value System to Achieve Precise Marketing Goals
After several consumptions, when users have not done re-visits for a period of time, a churn recall is needed and required.
Draw User Profile to Manage User Lifecycle and Improve User Experience
Understand the characteristic attributes and preferences of user groups, and check whether the product is used in the same way as expected in order to provide effective data support for precise marketing.
Adopt User Tags to Provide Personalized Content and Improve Conversion Rate
According to user's consumption level to recommend products with different prices.
The Advantages of Sensors Personas
User Behavior Data Collection
Real-time user behavior data collection captures the multi-dimension attributes behind each action to enrich user tag system.
Connect Full-end Data
Provide ID-mapping technology for multi-dimension, multi-device, and multi-channel to connect user behavior data with business transaction data.
Self-service Tag Visualization Platform
Users in tag groups can be calculated and updated in real-time, and the historical results are recorded at the same time. Able to have a clear view on changes and status quo immediately.
Acquire Tag Groups in Real-time
Provide standardized tag management middle-ground/center to build and maintain tags in according to the changes in marketing strategies.
Privatized Deployment
Enable private deployment, ensure data security, and assure performances with low hardware costs.
Industry Consulting Capability
Experienced in industry tag design and perfect consulting services, which helps enterprises to build high-quality business-oriented user tags.