What Sensors Personas Solves

Data Department / Technology
  • Save labor cost (manual script writing) on tag production and maintenance
  • Accumulate assets on tags and user profile, enable business staffs to use upon demand
  • Unify tag management specifications and quantify tag quality tracking
Business Operations
  • Enhance user behavior tags to build user profile and precision marketing system
  • Acquire tag groups in real-time and practice precision marketing scheme sufficiently
  • Produce and maintain tags independently and iterate marketing strategies flexibly

Typical Business Applications of Sensors Personas

Build an User Value System to Achieve Precise Marketing Goals

After several consumptions, when users have not done re-visits for a period of time, a churn recall is needed and required.

Draw User Profile to Manage User Lifecycle and Improve User Experience

Understand the characteristic attributes and preferences of user groups, and check whether the product is used in the same way as expected in order to provide effective data support for precise marketing.

Adopt User Tags to Provide Personalized Content and Improve Conversion Rate

According to user's consumption level to recommend products with different prices.

The Advantages of Sensors Personas

  • User Behavior Data Collection
    Real-time user behavior data collection captures the multi-dimension attributes behind each action to enrich user tag system.
  • Connect Full-end Data
    Provide ID-mapping technology for multi-dimension, multi-device, and multi-channel to connect user behavior data with business transaction data.
  • Self-service Tag Visualization Platform
    Users in tag groups can be calculated and updated in real-time, and the historical results are recorded at the same time. Able to have a clear view on changes and status quo immediately.
  • Acquire Tag Groups in Real-time
    Provide standardized tag management middle-ground/center to build and maintain tags in according to the changes in marketing strategies.
  • Privatized Deployment
    Enable private deployment, ensure data security, and assure performances with low hardware costs.
  • Industry Consulting Capability
    Experienced in industry tag design and perfect consulting services, which helps enterprises to build high-quality business-oriented user tags.

The Technical Architecture of Sensors Personas

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