About Us | Sensors Data
Sensors Data, is a leading software provider for digital customer operation, with a highly open product architecture, flexible integration, practical solutions, comprehensive data security and compliance system.
Sensors Data is at the forefront of big data analytics and marketing technology. Focused on "Customer Journey Orchestration", we've developed three core engines: Customer Data Platform, Customer Journey Analytics, and Customer Journey Optimization, empowering digital customer operation.
Customer Data Platform, also known as CDP or our Sensors Data Horizon, not only boasts essential capabilities such as full-domain, real-time, and flexible segmentation but also excels in high-performance querying. By integrating multi-source data, unifying User-ID, extending data models, creating customer segments and tags, combing rich array of data processing methods and data output capabilities, Sensors Data Horizon serves as the data foundation for business analysis insights and automated marketing. According to IDC's report China Customer Data Platform Vendor Market Shares, 2022 (Doc # CHC50366123, April 2023), Sensors Data's CDP has claimed the top position in market share with a significant advantage. Moreover, our CDP has entered the category of leaders in China's Customer Data Platform (CDP), according to a report by IDC MarketScape: 2023 Vendor Assessment of China Customer Data Platform Software (Doc # CHC50498823, December 2023).
Customer Journey Analytics, our Sensors Analytics, provides full-domain, end-to-end, real-time, and flexible capabilities. It offers visual data analysis for multiple roles, giving a holistic view of customer journeys and decisions, bridging the gap from customer to business and individuals to events.
Customer Journey Optimization, our Sensors Focus, powers customer journey orchestration. It encompasses four core services: Audience Service, Journey Orchestration Service, Personalized Content Service, and Omnichannel Management Service. These components support marketing audience segmentation, trigger timing selection, content decision-making, and outreach channel integration, enabling businesses to efficiently operate their customer engagement strategies. Sensors Focus excels in real-time, flexible configuration, high concurrency, and openness, offering low integration costs, and end-to-end control.
Sensors Data serves 30+ industries, including finance, CPG&Retail, TMT, and more. We cater to various enterprise departments, with over 2,000 satisfied paying customers. Our professional service team offers marketing and big data consulting, solutions, and services to our customers.
